First Family Fashions

"They were looking to evoke a happy, approachable warm mood," said Jenna Lyons, J. Crew's Creative Director.


(See the article in the NY Times here.)

Image from NY Mag

And that they did.

In the meantime, they single-handedly boosted J.Crew's share values, and showed the country that you can achieve a beautifully classic look at a (fairly) reasonable price. (Ok, obviously their outfits weren't cheap, but you could easily get a similar look by shopping the sales.)

Well done to the designers at J.Crew (click to see the sketches), and well done to a fabulous First Family with scads of taste.